If you’re a photographer trying to find new clients, Facebook and Instagram are great places. The platforms are heavily visual, and you’ll be able to target on thousands of factors.

Below, you’ll find our favorite audience targets for Facebook ads.

Location: Your service area (Cleveland, New York, Chicago, etc..)

Age: 20-40

Gender: Female (we tend to see better clicks through from females)

Detailed Targeting: Newly engaged couples, making over $50,000/year (below that income level, they may not be able to afford your packages – you could set it higher if your services are higher end). Below is what it should look like.


What have you done to find new clients on Facebook? Let us know in the comments below!