Search Engine Optimization
Most consumers now are using search engines like Google to find local businesses and to make purchases. Without a proper SEO strategy, they might not ever find you.
“If you build it, they will come” simply doesn’t work in the world of web design and business. Without a strong SEO strategy, your business will be left out of the search result pages and miss out on valuable customers.
Your customers shouldn’t need a telescope to find you.
Why Search Engine Optimization
From an ROI standpoint, SEO is one of the best investments you can make into your business. Unline other marketing methods, SEO still works after you stop putting a lot of the effort in. You’ll build long term, highly targeted traffic to your site and at a fraction of the cost PPC is.
SEO by the stats:
1. 70-80% of users ignore PPC ads, focusing on the organic results.
2. 75% of users never get past the first page of results.
3. SEO leads have a 14.6% average close rate, compared to outbound leads at 1.7%.
4. 93% of online experiences begin with a search engine.
Still not sure if a SEO strategy is right for your business? Schedule a free consultation with one of our marketing experts today to go over all of our options and which will work best for your particular needs.
[Content Marketing] a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success.Rand Fishkin
What Goes Into SEO
The specific amount of work that goes into each SEO campaign is determined on a case-by-case basis, as each company faces a different competitive landscape and has their own unique challenges.
Overall though, SEO can be divided into two main categories: Local SEO & National SEO.
Local SEO is geared towards driving traffic towards the site of a local business, and normally includes the Google Local Pack.
For local campaigns, a combination of the following is used:
1. Google My Business Management
2. Onsite Optimization
3. Link Building
4. Review Management
5. External Location/Directory Management
6. Content Creation
7. Keyword Research
The steps for a national SEO campaign are a little different, as instead of a local landing page we focus on driving traffic through long tail keywords to our site. An example of a long tail keyword is below.
Business Type: Bookkeeping Software Product
Long Tail Keyword Target: “How to file a 1099”
Long Tail Article Title: “Step by Step: How to File a 1099-MISC”
We know people who are searching for information on how to file a 1099 are filing taxes, and them asking how to do it is a sign they may be a good fit for our bookkeeping software. So, once on the site we may have content upgrades or other means to get them into a trial after we provide them with what they’re looking for in our article.
National SEO campaigns normally contain the following:
1. Keyword Research
2. Content Creation
3. Directory Management
4. Link Building
5. Onsite Optimization