Search Engine Optimization (SEO)

Like most marketing strategies, SEO has evolved. While in the past, you could simply stuff your post with keywords and build some spammy links to reach the #1 spot, the game has changed. Now to rank highly, you’ve got to create remarkable content and a superior user experience.

Offsite SEO

Guest Posting

PR

Directory Building

Local Citations

Outreach

Onsite SEO

We start by running a full audit of your current site, looking for things we can improve upon. Normally, some speed optimization, the addition of an SSL and better meta-tagging gives us a few quick wins.

Then, we look at the existing content of the site and how it’s structured. We build revised pages more content and a stronger internal linking structure.

Then, we work on creating content for your site that provides traffic for years to come. We work using a cluster/pillar strategy, where we create clusters of long-tail content (posts targeting 4+ word keywords), centered around your harder to rank for short-tail keywords.

Offsite SEO

Your offsite SEO strategy depends heavily on whether you’re driving traffic to a physical business location via Google Local, or traffic to your site through the standard Google search.

If your strategy involves Google Local, we work on building citations to your sites at relevant directories and ensuring all of your information is accurate across the web. We’ll also work on increasing the flow of reviews to your page.

If your strategy doesn’t involve driving traffic to a physical business, we work on a PR + guest posting strategy. We’ll write content for relevant blogs in your industry, and publish press releases whenever your business reaches a milestone. This creates high quality backlinks to the content we’re creating as part of your onsite SEO strategy.