When running Facebook campaigns, it’s important that you’re able to determine whether you’re making more money than you’re spending with your ad. Today, we’re going to walk through adding Facebook tracking pixels with the Google Tag Manager to get you stats on your conversions.

For the purpose of this guide, we’re going to assume you already have the Google Tag Manager setup on your site. If you don’t, you can see how to do so here.

You can watch the guide below: