Running ads on Facebook is a powerful tool to grow your business. In this post, we’ll walk you through how to set your targeting and how to use the new Facebook Offer Ad Type.

For your ad types, we nearly always consider something geared towards conversions. You’ll have to set up your Facebook tracking and conversion pixels to do so, but there’s plenty of free guides available on how to do that part.

The next step is to choose your targeting. We’re going to walk you through creating an ad for people whose homes may have been damaged after a storm.

Storm Restoration Facebook Offer Ad

We’re going to create an ad that targets people who may need a new roof after a storm. We’re going to want people within 15 miles of us, and who are homeowners with an annual income of $50,000-$250,000 (sometimes with lower income levels, they won’t have the money saved to make their deductibles so we’ll exclude them for now).

We’re also going to select our pixel, so we can measure the leads that come from our campaign.

Here’s our audience settings:

Before we set up our detailed targeting, we’re going to create an offer. Because what we’re doing is most likely in demand with our audience, this can convert very well. Start by enabling the offer feature, and clicking “Create Offer”

You’ll add your images later, so don’t mind the gray box being blank. Give it a title, end date, and a URL where they can redeem their offer. We recommend a landing page with your conversion tracking setup as your endpoint.

Click create then, fill in your detailed targeting settings:

Next, here’s our placement settings:

This really helps us narrow our ad down to people who are going to be both most interested, and motivated to replace their roof or siding after a storm.

We’re going to set our budget, and how long we want our ad to run and then proceed.

Next, we’ll go to the next page to add our images and the rest of our text.

You an upload multiple images if you want, and Facebook will test to see which has the best results. For now, we’ll just upload one.

Finally, add your text and review your offer and you’re done.

Once you click “Confirm” Facebook will review and then start running your ad! That’s all there is to it.

If you have any questions, or have run an offer ad already let us know in the comments below!

Alexander D. Riddle

Alexander D. Riddle

Founder, Monarch Wave Marketing

Alex Riddle is the founder of Monarch Wave Marketing, and currently serving as CEO. He regularly writes about SEO, web design, and social media marketing.